Are you fed up of not running your own profitable business?

"Are you fed up of not running your own profitable business?"

It's time to change that. Today.

Learn how to do sales, find your first customers and grow a business people love to pay you 💰💰💰 for...

Ok, let’s get real for a minute…

You want to build a profitable business that’ll fit your lifestyle goals.

But - even though you’ve tried a few times - nothing quite seems to work.

You can’t find your first customers, people don’t want to pay for your products, and you’re starting to feel kinda alone and directionless 😓.

Sound familiar?

Well, I’ve got good news for you…

There’s a simple, repeatable blueprint to solving your challenges and building a profitable business.

It’s called doing sales. And it always works, because it’s a way of getting your customers to solve your challenges for you!

Now don’t get me wrong. You're going to have to work really, really hard to get from $0 to $10k MRR. That’s unavoidable.

But - when you learn the basics of how to do ‘good’ sales - you’ll always be working on the right thing. So it’s much more fun, much more effective, and you end up with a profitable product much faster 💪.

“So how can I get good enough at sales, fast?”

The problem with teaching yourself sales is that it’s unintuitive.

There are loads of free resources out there on how to do sales. But most of them suck - and you won’t be able to tell the good from the bad.

And I speak from experience - it took me 9 years, 2 exits and $millions in software sold to feel like I understand how to do sales.

You don’t have time for that 💁‍♂️.

That’s why I created the Sales for Founders course.

It’s everything you need to know about sales to find your first customers and build a profitable business.

Each section of the course is taught by the very best expert I know in that subject.

So you’ll learn how to get customers to talk to you from probably the most in-demand cold email consultant available today.

And you’ll discover how to close your first deals from the guy I’m proud to call the best salesperson I’ve ever met.

You have no idea how much I wish this course had existed 10 years ago when I was starting out…

It’s the result of thousands of hours helping hundreds of founders build successful businesses. So whatever sales challenge you’re struggling with, I guarantee there’ll be an actionable lesson or template in the course to help you overcome it.

As soon as you enroll, you get access to:

  • ... 50+ actionable video/text tutorials from real experts (and me)
  • ... templates and worksheets for everything from your first cold email to closing an enterprise deal
  • ... our Slack accountability and coaching group
  • ... 8x 1-on-1 coaching sessions where we solve your problems, fast (optional)

Spaces are limited. Ensure your spot (with an earlybird discount) by signing up for the waitlist now...

No spam. I promise.

"Is this course for me?"

You're the perfect fit for this course, if...

  • ... you're a founder, developer, freelancer or plan to be soon
  • ... you're building a business or side project with $0-5k monthly revenue
  • ... you're fed up of building things nobody wants to buy
  • ... you want to build a profitable business with real customers, quickly
  • ... you're not afraid to put in hard work to get results
  • ... you're selling to businesses or 'prosumers'

This course isn't a good fit for you, if...

  • ... you're building an ecommerce store or to-do list app
  • ... you've already built a product to $10k+ MRR before
  • ... you're more interested in pushing your (maybe terrible) product onto the world than building a profitable business
  • ... you aren’t willing to commit to actually doing the work (that’s totally fine btw - there’s no rule against ‘playing’ entrepreneur - just do it somewhere else!)

Gabriel J. Pérez

Founder, Koipun

Louis's advice is spot on, concrete and actionable. Several times he has saved me countless hours with my project.

[Louis] helped my business with sensible advice and an actionable framework for getting to 100 customers.


Indie Hacker

What an awesome talk on customer acquisition at the London Indie Hackers meetup... Louis's insights were on point!

"What will I learn?"

There are 3 main components to the course.

Firstly, you'll use video tutorials and templates to learn and implement important sales skills every founder needs to master.

Things like creating your first cold email sequence, how to close deals, and where to find customers in the first place.

Secondly, you'll be kept accountable, build a support network and get help in our Slack community of participants and alumni.

Finally, we'll sit down for 4x 1-on-1 coaching sessions during the course, where we remove any obstacles in your path to profitability and paying customers.

What does the syllabus look like?

You'll follow the same framework I used to build and sell two of my own businesses, plus coach hundreds of founders to success...

Step 1: Lay the groundwork

In the first step, you will...

  • ... learn how to choose an audience/niche
  • ... identify and understand their pain points
  • ... use that to come up with a product customers are falling over themselves to pay you for
  • ... learn the basics of sales (aligning values, pulling not pushing, etc)

This step normally takes 2 weeks.

Step 2: Make your first sales

In the second step, you will...

  • ... learn how to identify and handle your customer objections
  • ... meaning you can make your first sales
  • ... by learning how to find leads, put together an amazing outreach sequence to hook them, and close the deal
  • ... while also starting to think about how to use different sales tools

This step normally takes 4-5 weeks.

Step 3: Learn how to grow to profitability

In the last step, you will...

  • ... learn how to automate your sales funnel (and move towards inbound marketing)
  • ... meaning you can scale your sales predictably
  • ... and make more money
  • ... putting you on the path to running your own profitable business

This step normally takes 2-3 weeks to learn... And a lifetime to implement and perfect!

Card image cap
Louis Nicholls

Who you're working with...

Before jumping full-time into consulting, I led partnerships and channel sales for a startup which raised over $14m. Before that, I built and sold my own SaaS company (and other projects). In total, I've taken 5 companies from $0 to $10k MRR and helped ~100 founders do the same.

I'm also the author of the Social Proof Handbook and write a weekly advice newsletter helping 5'000+ founders grow their projects.

For a bit more about me, here's a recent podcast interview I gave.


Will it be worth it for me?

I don't know...

If you're willing to put in the work and are able to focus on the customer's pain not your product vision, then I promise this course will give you everything you need to build a profitable business.

Put in the effort, follow the framework, and this course will easily pay for itself 100s of times over.

I'll move heaven and earth to get you there.

But it always takes effort to go from nothing to something.

Either way, if, for whatever reason, you’re not happy with the course, I don’t want your money. Simply let me know within 30 days of enrollment and I’ll give you a full refund.

How long can I access the course for?

Forever and ever.

You’ll have access to all the videos, worksheets along with any future updates we have planned.

You'll also have access to the super powerful Slack community.

How long does the course take to complete?

You should aim to finish in 9 weeks, but we allow for 12.

It depends on how far along you already are and how fast your chosen industry moves.

Why do I need to learn sales? Can’t I do this with marketing?

Ah, the classic technical founder mistake.

Read this and then come back...

I already have a product, will this course help me turn it into a profitable business?


If you already have more than 1 paying customer then yes, almost definitely.

If not, then there's a good chance it is impossible to turn your product into a profitable company.

Either way, you'll find that out super quick in this course, and learn how to pivot to something people do want to buy (if necessary).

I don’t have a product yet, is that a problem?

No no no!

That's ideal!

In the first part of the course, you'll learn how to discover a product that people actually want to buy.

Coming into the course without having made mistakes will help you move forward much faster (because you have less baggage to drop along the way).

Can I just get the lessons without the coaching and community access?

After 2 successful cohorts where this wasn't possible, the answer is finally yes!

To be clear, you're much, much more likely to be successful if you take the full course including coaching and accountability community.

But I know how difficult it can be to commit the time (or cash) to that, so I've finally managed to make the lessons and templates available by themselves at a more affordable price. They're still the best intro to sales out there today. By a mile.

I have another question…


I love helping founders and answering your questions.

Just shoot me an email.

© Louis Nicholls 2019. All rights reserved