Hi, I'm Louis

I'm a founder, developer and marketer based in Zürich, Switzerland.

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Louis Nicholls

My Goals

Most of what I do is focussed on helping founders grow successful businesses, faster.

A big portion of this is writing. On my blog, my newsletter or my favourite community, Indie Hackers.

My areas of expertise are personalisation and social proof. Smart companies hire me as a consultant or use the handbook I'm writing.

I have a standing invitation to help anyone struggling with marketing, sales or being a founder. If that's you, get in touch.

Current Projects

This year, in 2019, I'm building PostPerk - a marketing tool which helps ecommerce brands partner up with complimentary brands to reach more customers.

After helping 30+ businesses boost their conversion rates by optimising how they use social proof, I'm now turning the framework I developed for my own use as a consultant into the Social Proof Handbook.

I also write a weekly advice newsletter helping 3'000+ founders grow their businesses by 1% every week. You can join us here.

Previous Work

My last 'regular' job was as Head of Platform/Partnerships at Avrios - a B2B SaaS startup which raised over $14m.

As a founder, I've built, grown and sold multiple companies. Including an ecommerce store and Gymhopper (acquired '18), a B2B SaaS startup I cofounded and grew internationally through several funding rounds.

A few other projects I've worked on include marketing consulting for companies like AXA Winterthur and Sudden Coffee, helping found a crowdfunding platform for charities, and building a cofounder/job portal (which I now realise was a terrible idea).

Standing Invitation

Consider this a standing invitation to get in touch. If you're interested in technical marketing, building products or anything else I talk about, I'd love to hear from you.

The best way to reach me about speaking opportunities, hiring me, or being featured in my newsletter is via email. Please note, we are not considering outside investment in PostPerk at this point in time.

Gabriel J. Pérez

Founder, Koipun

Louis's advice is spot on, concrete and actionable. Several times he has saved me countless hours with my project.

[Louis] helped my business with sensible advice and an actionable framework for getting to 100 customers.


Indie Hacker

What an awesome talk on customer acquisition at the London Indie Hackers meetup... Louis's insights were on point!

© Louis Nicholls 2019. All rights reserved